Break Thru Brochures

Why even bother with a print brochure when there is the internet? Here are a few key reasons:
1) Your website works only if prospects go to it. Use print to invite your best prospects to your site instead of waiting for them to find you.
2) Print introduces you when you don’t have email addresses.
3) Print is tangible evidence you exist. It is something you should have when prospects say “Send me some information”.
4) Bottom line: print and the internet together is better than one or the other alone.

Here's What Makes For A Break Thru Brochure
1) Put your Selling Message on the cover. A brochure cover is like a headline.
A good one will draw them inside.
2) Your brochure should look like the rest of your communications. Otherwise, you’re wasting money.
3) Make an offer. Reward prospects for trial, and repeat usage. Inland Reward Cards are ideal.
4) Photos that tell your story are worth more than a thousand words. (Photos are better than illustrations. Well designed charts are useful shorthand. Use captions to explain visuals.)
5) Highlight key points, but don’t be afraid of long copy when needed.
6) Think about a self mailer. That way, your brochure can go in a rack, in a larger mailing, or you can mail it by itself.
7) Ask for the ORDER!
8) Make it worthwhile to keep the piece by spending the money needed for quality design, writing, photos, charts, paper and printing. (We’ll print your design. Or we’ll gladly help you from start to finish, from thinking through the strategy to printing and mailing, if need be.)